Selling the American People by Lee Mcguigan;

Author:Lee Mcguigan;
Language: eng
Format: epub
Tags: Advertising; adtech; optimization; media studies; political economy of media; science and technology studies; history; surveillance capitalism; data; automation; programmatic advertising; privacy
Publisher: MIT Press

95. Magee, “The Problem,” 17.

96. Transcript of the Fourth Meeting of the Operations Research Discussion Group (New York: Advertising Research Foundation, 1960), 2.

97. Lepore, If Then, 153.

98. Moran, “Practical Media Decisions and the Computer,” 30.

99. Moran, 26.

100. “Discussion of Bernstein Paper,” 5–6.

101. “Tune Down Gain, Urges Harper,” 54.

102. “Canned ‘Public’?,” Broadcasting, April 23, 1962, 44.

103. John R. Hauser and Glen L. Urban, “John D. C. Little,” in Profiles in Operations Research: Pioneers and Innovators, ed. Arjang A. Assad and Saul I. Gass (New York: Springer, 2011), 662.

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